Rise and Fall of Subhiksha
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Code :BSM0054
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Region : India
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Indian Retail Industry: Untapped Potential and Successful Failures Traditionally, retailing has been a major form of self-employment for Indian youth. As a result, India has one of the highest retail densities in the world at 6% (12 million retail shops for about 209 million households by mid-2000s). It is also the second largest employer in the country behind agriculture. It contributes nearly 8% to the employment and 10% to the GDP. However, the Indian retail sector is highly fragmented with more than 96% of it being unorganised... The Rise and Fall of Subhiksha Providing 'Value for Money' was the strategy of the once renowned Indian discount retailer Subhiksha (a Sanskrit word meaning prosperity). Launched as a discount store in 1997, Subhiksha was an instant success. Started by an Indian Institute of Technology and Indian Institute of Management alumnus, Subramanian, in Chennai (a South Indian city previously known as Madras), Subhiksha expanded quickly to other geographical areas in India through establishing chain of outlets in major towns in north and south India... Is Indian Retail at Crossroads? With many well-known players struggling for survival during the tough times, Indian retail sector is caught in uncertainty. Not only the financial crisis but some earlier decisions too had helped the problems worsen. In India, operations varying frommerchandise management to supply chain management are bothering factors to the retailers that are typical to India... |
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